Introduction to Planning - Web Conference
October 28, 2010
1:00 - 2:30 p.m., EST
This Webconference will provide a primer for understanding census, demographic, and clinical data classifications and how these data can be used effectively to provide accurate, competitive analyses and patient trends, and to assist in projecting future resource utilization. The program will identify the many sources of health care data and illustrate how key elements should be incorporated in preparing an effective market analysis. The curriculum will also provide core information for understanding market share and competition and, through the use of illustration, describe the steps and process for performing a competitor analysis.
Who should attend
Professionals working in the following areas are appropriate for this:
- Strategic Planning
- Marketing
- Community Health
- Public Relations
- Health Information Management
- Finance
What you will learn
At the conclusion of this program, participants will:
- have command of the various data classification systems;
- learn how to prepare an effective market analysis;
- become proficient in their understanding of market trends and projection; and
- understand how to use maps, charts, and tables for presenting information.
Faculty
Walter Koshykar, Vice President, Data Products, DataGen
W. Lawrence Thompson, IV, Vice President, Market Expert, DataGen
Registration Deadline/Cancellation
Registration Deadline is 10/26/2010. Cancellations less a 25% cancellation fee will be accepted until 10/18/2010. Cancellations after that time are not eligible for a refund. Substitutions are always encouraged even at the last minute.
Questions regarding registration can be directed to Joan Stewart, Registration Coordinator, at jstewart@hanys.org.
Continuing Credits
This program has been approved for 1.5 clock hours of non ACHE Category II continuing education credit.
Materials
Program materials, login instructions, and sign-in sheet will be e-mailed to you a few days prior to the webconference.
